Amazon Demand Side Platform (DSP) Services
Reach Your Ideal Amazon Customers On and Off the Platform
Amazon DSP gives advertisers access to Amazon's first-party shopper data and programmatic ad inventory to reach high-intent audiences across Amazon properties, publisher sites, apps, and streaming video, wherever they spend time online. Intero Digital's Amazon DSP management puts this capability to work for your brand with audience strategy, creative development, and ROAS-focused campaign management.
Reaching, Engaging, and Converting Your Ideal Amazon Customers
Amazon DSP saw a 35% increase in ad spend in Q3 compared to the previous quarter driven by brands investing in full-funnel advertising programs that reach audiences beyond Amazon's search results.
(Source)By leveraging Amazon DSP's machine learning algorithms and first-party shopper data, advertisers have experienced an average 34% increase in return on ad spend making strategic DSP management one of the highest-return investments in Amazon advertising.
(Source)Amazon DSP is now available in more than 15 countries, enabling brands to reach high-intent Amazon audiences in international markets and build coordinated global advertising programs across multiple marketplaces.
(Source)An Amazon DSP Process Built Around Full-Funnel Revenue Growth
Our Amazon DSP management follows a structured process designed to build full-funnel advertising programs that reach your ideal audiences at every stage of the purchase journey. Every engagement moves through a clear progression: audience strategy, creative development, campaign activation, and continuous optimization based on performance data.
The result: a DSP program that reaches the right customers before they start searching and converts them at a higher rate when they do.
Audience Strategy and Campaign Architecture
We begin by defining your target audience segments using Amazon's first-party data including in-market shoppers, past purchasers, product detail page visitors, and lifestyle audiences. We build campaign architecture that maps the right audience to the right creative at each stage of the funnel, with clear ROAS targets and budget allocation for each segment.
Creative Development and Campaign Launch
We advise on ad creative specifications for display, video, and audio formats, ensuring your creative is built for the Amazon DSP placements and audience contexts where it will perform. Campaigns launch with conversion tracking and attribution configured for accurate ROAS measurement from day one.
Campaign Management and Optimization
We manage your DSP campaigns continuously, monitoring delivery, audience performance, placement efficiency, and ROAS, and making real-time optimizations to bids, audience segments, creative rotation, and budget allocation to maximize performance across the funnel.
Reporting and Strategic Refinement
Monthly reporting covers impressions, click-through rates, detail page views, purchase rates, ROAS, and new-to-brand sales with clear attribution to individual audience segments and placements. We use this data to continuously refine audience strategy and improve campaign efficiency over time.
A Complete Amazon DSP Advertising Program
Every Amazon DSP engagement includes the audience strategy, campaign management, creative guidance, and reporting infrastructure needed to build a full-funnel advertising program that reaches your ideal customers at scale.
Documented Amazon DSP Strategy
A written DSP strategy aligned to your audience segments, campaign objectives, creative requirements, and ROAS targets with clear budget allocation, measurement framework, and performance benchmarks for each campaign phase.
Expert Strategy Consultation
Ongoing strategic guidance from our Amazon DSP specialists, including audience architecture recommendations, competitive landscape analysis, and coordination with your broader Amazon advertising and organic strategy.
Audience Targeting and Segmentation
First-party audience segment creation using Amazon's shopper data, including in-market, lifestyle, retargeting, and lookalike audiences, mapped to funnel stage and campaign objective for maximum targeting precision.
Paid Advertising Campaign Management
End-to-end DSP campaign management across display, video, and audio placements on Amazon properties, publisher networks, and streaming platforms with continuous bid optimization and audience refinement.
Catalog and Creative Management
Campaign creative strategy and specifications guidance for display, video, and audio ad formats, ensuring your creative is optimized for the DSP placements and audience contexts where it will perform best.
Retargeting Programs
Strategic retargeting campaigns that re-engage high-intent audiences, including product detail page visitors, cart abandoners, and past purchasers, with relevant messaging designed to drive conversion and repeat purchase.
Analytics Reporting
Monthly performance reports covering impressions, click-through rates, detail page views, add-to-cart rates, purchase rates, ROAS, and new-to-brand sales, with attribution by audience segment and placement for actionable optimization insights.
Customized Amazon DSP Services Built to Drive Impact
First-party audience data. Full-funnel reach. ROAS-focused management.
Based on your target audience, competitive landscape, and revenue goals, we build a fully customized Amazon DSP program that leverages Amazon's unique first-party shopper data to reach your ideal customers at every stage of the purchase funnel. Every DSP campaign we run is part of a coordinated advertising strategy designed to build brand awareness upstream, drive consideration among in-market shoppers, convert high-intent audiences, and re-engage past visitors and customers, creating a compounding revenue effect that Sponsored Ads alone cannot deliver.
Audience Strategy Using Amazon's First-Party Data
Full-Funnel Campaign Management
ROAS-Focused Optimization and Reporting
Why Intero Digital for Amazon DSP?
Intero Digital’s Amazon team manages DSP programs with one focus: delivering measurable return on your advertising investment across the full customer journey. We understand Amazon DSP’s audience architecture, bidding mechanics, creative requirements, and attribution framework at a level that translates directly into better audience targeting, lower wasted spend, and higher ROAS for our clients.
We coordinate your DSP program with your Sponsored Ads strategy and organic content to create a unified Amazon advertising presence that compounds results rather than isolated campaigns that compete with each other for audience and inventory.
Amazon Advertising Specialists
Our team specializes in Amazon's advertising ecosystem, including DSP, Sponsored Ads, and the interplay between paid and organic performance. We do not apply generic programmatic advertising frameworks to Amazon. We apply Amazon-specific expertise.
First-Party Audience Expertise
Amazon's first-party shopper data is what makes DSP uniquely powerful, and using it effectively requires deep knowledge of audience taxonomy, segment construction, and campaign design. We build audience strategies that leverage Amazon's data in ways that generic programmatic partners cannot replicate.
Full-Funnel Coordination
We manage your DSP program in coordination with your Sponsored Ads campaigns and organic listing strategy, ensuring every element of your Amazon advertising presence works together to maximize reach, efficiency, and ROAS across the entire funnel.
ROAS-Focused Campaign Management
Every DSP campaign decision is evaluated against your ROAS targets and revenue goals. We optimize for the metrics that actually matter to your business, not just impressions, reach, or click volume.
Transparent Performance Reporting
Monthly reporting covers impressions, detail page views, purchase rates, ROAS, and new-to-brand sales, with clear attribution by audience segment and placement so you always know exactly what your DSP investment is delivering.
Amazon DSP Services for Your Category
Every product category has its own audience behaviors, purchase cycles, and competitive dynamics on Amazon DSP. We build programmatic advertising programs tailored to how your buyers actually shop and reach them at the right moments in their journey.
Real Amazon Results From Real Brands
E-commerce | Amazon Marketing and Strategy
Challenge
When we met KitchenSupply, it was operating under a different name: Escali. The brand specializes in kitchen equipment — think scales and thermometers — and it prides itself on being a trusted professional kitchen supply brand. The company also owns a coffee brand, The London Sip, and at the outset of our partnership, Escali was trying to bring the Escali and The London Sip brands together. The problem? Escali was seeing a negative slide on Amazon and didn’t have clear Amazon marketing objectives. The brand was already working with an agency, but the results just weren’t there. And even though Escali was hesitant to end the agency partnership before the year’s end, it understood the need to act quickly to turn around its Amazon performance.
What We Did
When Intero Digital began working with Escali (soon to be KitchenSupply), it was entering a season of growth and change. The company needed Intero Digital to manage the digital transformation and omni-channel marketing strategy for its shifting brands. After our partnership began, the company acquired two additional brands: Old Stone Pizza Kitchen and Joyce Chen. After the acquisition, these brands were folded into our strategy. Intero Digital’s work with this collection of brands under the KitchenSupply umbrella (plus the brands’ international channels) has been focused on improving Amazon content and communication, boosting Amazon marketing objectives, and leveraging Amazon marketing strategy analysis to achieve better financial results. Additional resources have gone toward developing an omni-channel approach in order to achieve the new umbrella brand’s goals and take an Amazon results decline and turn it into exponential growth.
Results
The financial outcomes from our efforts have been transformative, allowing KitchenSupply to stop a pattern of diminishing returns and achieve next-level growth.
E-commerce | Amazon Management
Challenge
Maine Outdoor Solutions (MOS) approached Intero Digital after its attempts to increase sales on Amazon with another agency did not meet expectations. The company sought our expertise to take complete control of its sales channel, which was previously shared with a distributor. Despite having a strong brand presence, it faced challenges with registering one of its brands on Amazon. MOS needed comprehensive support in listing optimization and Fulfillment by Amazon (FBA) inventory management.
What We Did
To address Maine Outdoor Solutions’ goals, we recommended a strategic shift toward increased use of Amazon’s FBA service. By advising on appropriate inventory quantities, we ensured MOS was well stocked ahead of peak periods. We swiftly resolved its brand registration issues and adjusted several product listings to reflect the correct brand name. We reorganized its catalog to enhance product discoverability and began optimizing its entire catalog. Regular, enthusiastic communication helped us build a strong partnership, earning MOS’ trust and ensuring continuous progress.
Results
MOS originally sought out our services for catalog management, planning to retain its previous agency for advertising through May. However, our early interventions proved successful, prompting a shift to bring forward our advertising management to early March. This decision was strategically made to better prepare for the peak season despite the costs associated with overlapping agency services. This client has consistently communicated its satisfaction with our collaboration. MOS appreciates our proactive stance and rapid response to its needs, which has not only resolved its immediate challenges, but also driven substantial improvements in its Amazon sales performance.
E-commerce | Amazon Marketing
Challenge
MOJO Outdoors, a leader in the hunting industry known for its innovative and industry-leading motion decoys, has partnered with Intero Digital to enhance its Amazon presence and solidify its market leadership. With the goal of becoming the preferred brand on Amazon for hunting products, MOJO Outdoors sought a comprehensive strategy to overcome the competitive landscape and ensure its products are an essential for every hunter.
What We Did
For nearly a decade, Intero Digital has collaborated with MOJO Outdoors, focusing on Amazon to spur significant growth. Understanding the seasonal nature of its products, a tailored seasonal calendar was developed to spotlight specific products at optimal times. During these peak periods, we intensified advertising campaigns, updated SEO practices, and optimized product variations, ensuring sustained growth across the entire portfolio throughout the year.
Results
MOJO Outdoors has successfully established a dominant brand identity on Amazon, which has significantly contributed to its overall brand awareness and growth. The strategic partnership with Intero Digital continues to drive impactful results, ensuring MOJO Outdoors remains at the forefront of the hunting industry on both Amazon and its website.
Amazon DSP Questions
Amazon Demand Side Platform (DSP) is a programmatic advertising platform that lets brands buy display, video, and audio ad inventory across Amazon properties and third-party publisher sites using Amazon's first-party shopper data. Unlike Sponsored Products and Sponsored Brands, which only reach shoppers actively searching on Amazon,DSP reaches audiences across the web based on their Amazon purchase behavior, browsing history, and lifestyle signals. DSP is a full-funnel complement to Sponsored Ads, not a replacement.
No. Amazon DSP is available to both Amazon sellers and brands that do not sell on Amazon. Non-endemic advertisers, such as financial services, automotive, travel, and entertainment brands, can use Amazon DSP to reach Amazon's audiences and drive traffic to their own websites and landing pages. For brands that do sell on Amazon, DSP campaigns can be configured to drive traffic directly to product detail pages and storefronts.
Amazon DSP supports multiple ad formats, including static and dynamic display ads across Amazon properties and publisher networks, online video (OLV) ads, over-the-top (OTT) streaming video ads on Fire TV and partner streaming services, and audio ads on streaming music platforms. The formats we prioritize depend on your campaign objectives, audience strategy, and creative assets.
Amazon DSP managed service typically requires a minimum spend commitment, which varies depending on the markets and ad formats involved. Self-service DSP access is available for advertisers who want to manage campaigns directly. We work with you to determine the right budget level based on your campaign objectives and target audience size, ensuring your investment is sufficient to generate statistically meaningful data for optimization.
We track a full suite of DSP metrics including impressions, click-through rates, detail page views, add-to-cart rates, purchase rates, total advertising cost of sales (TACOS), ROAS, and new-to-brand sales. For upper-funnel awareness campaigns, we also track brand search lift and share of voice metrics. Monthly reports translate these data points into clear insights about what your DSP investment is delivering at each stage of the funnel.
Want Digital Marketing Strategies That Drive Actual Impact?
Partner with Intero Digital's Amazon DSP experts to build a full-funnel advertising program that reaches your ideal customers at every stage of the purchase journey and converts their attention into measurable revenue.