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Maximize your paid search ROI by tapping into the Microsoft Advertising network, reaching 686 million unique desktop users with lower CPCs and higher-intent audiences than competing platforms.
Microsoft Advertising reaches 686 million unique desktop users through Bing, Microsoft Edge, and the broader Microsoft Search Network.
(Source)The Microsoft Search Network sees 13.9 billion monthly PC searches, representing a significant volume of high-intent traffic that most advertisers are leaving on the table.
(Source)Microsoft Ads typically deliver cost per click rates that are 33% lower than Google Ads on average, making it one of the most cost-efficient paid search channels available.
(Source)We follow a structured, four-phase process to ensure your Microsoft Ads account is built on a solid foundation and continuously optimized for peak performance.
Every engagement starts with strategy, not guesswork.
We begin with a comprehensive audit of your existing Microsoft Ads account (or a competitive landscape review if you are starting fresh), identifying structural issues, wasted spend, and untapped opportunities. From there, we build a custom strategy aligned to your business goals, target audience, and budget.
Our team structures your account for scalability, builds tightly themed ad groups, conducts thorough keyword research, applies precise match types, and configures all available audience targeting layers including LinkedIn profile data. We write compelling ad copy, set up conversion tracking, and launch campaigns built to perform from day one.
Microsoft Ads performance requires continuous attention. We monitor campaign data daily, adjust bids based on device, time, audience, and location signals, expand or prune keyword lists, test new ad variations, and reallocate budget to your highest-performing campaigns to consistently improve ROAS.
You receive clear monthly performance reports that connect Microsoft Ads activity to real business outcomes. We translate data into plain-language insights, highlight wins, explain optimizations made, and outline the strategy for the coming month so you always know exactly where your investment is going.
Our Microsoft Ads management service covers every component required to build, launch, and continuously improve campaigns that drive real business results.
A written strategy tailored to your goals, competitive landscape, and target audience that guides every decision we make on your account.
Full integration with Microsoft Advertising reporting and analytics platforms so every campaign is measured against the metrics that matter most to your business.
Properly structured campaigns and ad groups built for scale, with conversion tracking configured correctly from the start.
In-depth keyword research paired with ongoing match type refinement and negative keyword management to ensure your budget targets only the most relevant searches.
Full use of Microsoft's unique audience capabilities including LinkedIn profile targeting by job title, company size, and industry to reach your highest-value prospects.
Continuous bid adjustments driven by performance data across devices, locations, audiences, and time of day to maximize return on every dollar spent.
Ongoing development and testing of ad headlines, descriptions, and extensions to continually improve click-through rates and conversion performance.
Clear, jargon-free monthly reports that show exactly how your Microsoft Ads campaigns performed, what was optimized, and what is planned for the month ahead.
Intero Digital approaches Microsoft Ads management differently than most agencies. We treat your account as if it were our own, building strategy from a foundation of real data, deep platform knowledge, and a clear understanding of what makes your customers convert.
Every decision we make is connected to your business goals, not just platform-level vanity metrics. From account structure to LinkedIn audience layering to bid strategy, we bring the same rigor to Microsoft Ads that top-tier advertisers apply to their most competitive channels.
Intero Digital is a full-service digital marketing agency with deep specialization in paid media. Our Microsoft Ads practitioners are certified, experienced, and focused exclusively on driving measurable business results for our clients.
We combine platform expertise with a broader understanding of your marketing mix, ensuring your Microsoft Ads investment works in coordination with your other paid and organic channels for maximum impact across the full funnel.
Our paid media team holds active Microsoft Advertising certifications and stays current with every platform update, new campaign type, and audience feature Microsoft releases.
You own your account and your data. We provide full account access, clear monthly reporting, and straightforward pricing with no markups on ad spend.
We do not apply cookie-cutter templates. Every Microsoft Ads strategy we build starts with a deep understanding of your target audience, competitive landscape, and revenue objectives.
As a full-service agency, we coordinate your Microsoft Ads campaigns with your broader paid media strategy, ensuring consistent messaging and smart budget allocation across every platform.
We have managed Microsoft Ads campaigns for clients across SaaS, e-commerce, financial services, legal, healthcare, and more, with a consistent record of reducing CPCs and improving conversion rates.
We bring deep paid media expertise to a wide range of industries, building Microsoft Ads strategies that reflect the unique buying behavior, competitive dynamics, and audience characteristics of each vertical.
Amusement & Recreation
Challenge
Be more competitive in the online search landscape.
What We Did
Comprehensive SEO strategy, category page copy enhancements, and long-term content strategy.
Results
Improved organic search visibility, including a 61% traffic increase, a 59% boost in ranking keywords, and a 54% increase in top 10 keywords.
E-Commerce
Challenge
Spark organic growth and reenergize its e-commerce momentum.
What We Did
Dynamic SEO strategy centered on boosting visibility for high-intent keywords, plus a content and ranking initiative focused on moving key pages into the top 30 positions.
Results
Improved organic search visibility and e-commerce performance, including a 35% increase in traffic, a 30% increase in ranking keywords, a 30% increase in top 10 keywords, a 47% increase in items purchased, and a 43% increase in item revenue.
E-Commerce
Challenge
Improve keyword differentiation, increase search visibility, drive more traffic, and boost revenue.
What We Did
Robust SEO strategy focused on keyword diversity to differentiate the company’s products in search results, supported by content initiatives with detailed page optimizations.
Results
Improved organic search visibility and traffic, including a 73% increase in organic users, 70% growth in organic sessions, and a 58% revenue boost from organic traffic.
Microsoft Advertising (formerly Bing Ads) is a pay-per-click advertising platform that displays ads across the Microsoft Search Network, including Bing, Microsoft Edge, Yahoo, and AOL. The key differences are audience composition, cost, and unique features. Microsoft's audience skews older, more educated, and higher income than Google's. CPCs are typically 33% lower. And Microsoft is the only paid search platform that offers LinkedIn profile targeting, allowing you to layer B2B audience data like job title, company, and industry onto your search campaigns.
Management fees vary based on the size of your account, the number of campaigns, and the scope of services required. We offer transparent pricing with no hidden fees and no markup on ad spend. Your budget goes directly to Microsoft, and you maintain full ownership of your account at all times. Contact us for a custom proposal based on your specific goals and budget.
Yes. Microsoft Advertising offers a direct import tool that pulls in campaign structure, keywords, ads, and settings from Google Ads. However, a direct import is rarely the best approach on its own. We review and adapt every imported element to align with Microsoft's platform nuances, audience behavior differences, and unique features like LinkedIn targeting. A straight import without strategic review often results in underperformance, so our team always audits and optimizes before launching.
Yes, and for most businesses, Microsoft Ads is one of the highest-ROI additions they can make to an existing paid search program. A significant portion of Microsoft Search Network users do not use Google, meaning you are reaching an entirely separate audience. The lower CPCs also mean your budget goes further, and the LinkedIn targeting layer opens B2B capabilities that Google Ads cannot replicate. We routinely see clients achieve lower cost per acquisition on Microsoft than Google for the same campaign objectives.
Most clients begin seeing meaningful performance data within the first 30 to 60 days of campaign launch. Initial results inform our optimization priorities, and performance typically improves significantly over the first 90 days as we refine bidding, tighten targeting, and test ad creative. Microsoft Ads is a performance channel that compounds over time as we accumulate more data and continue to optimize based on real conversion signals.
Partner with Intero Digital to build a Microsoft Ads strategy that captures high-intent traffic at lower cost, expands your paid search reach, and delivers a strong return on your investment.
