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Unlock a diverse audience through advanced targeting and seamless integration with Microsoft Advertising services.
Have you been relying on a generic approach to Microsoft Advertising? Strategies that aren’t customized to your unique target audience can fail to gain momentum and generate results.
Here are some common Microsoft Advertising challenges our services can help you overcome:
Pinpoint the desktop searchers and B2B decision-makers most likely to convert by combining first-party data with Microsoft Advertising’s detailed demographic and intent signals.
Get clear, actionable analytics that show exactly how your Microsoft Ads campaigns are performing and where your spend is producing real ROI.
We refine targeting, ad copy, and landing experiences so your campaigns attract higher-intent prospects, not just clicks.
Take advantage of Microsoft Advertising’s lower cost-per-click and our optimization expertise to stretch every dollar further than Google Ads alone.
Based on your individual needs, we’ll create a fully customized plan to help you boost your Microsoft Advertising results through a tailored strategy.
The following deliverables are common components of a Microsoft Advertising strategy:
We create a fully customized strategy just for you and consult with you every step of the way to ensure we’re achieving the best possible results from your Microsoft Advertising strategy.
We handle the heavy lifting of managing your Microsoft Advertising to ensure you’re reaching your target prospects in the right place at the right time. Our management helps compel your audience to click through to your website to learn more and convert.
We take the guesswork out of understanding Microsoft Advertising performance by providing detailed analytics reports. These reports help you see what’s working and where improvements can be made.
We provide static images, 15-second micro-videos, and conversion-optimized landing pages so every click from your Microsoft Ads delivers a seamless, persuasive experience.
Seeing results from Microsoft Advertising can be a challenge, but this can be addressed with a strategy that’s customized to your business and executed by seasoned professionals. A tailored approach ensures your ads reach the right audience, leading to higher-quality traffic and better conversion rates.
We understand your challenges because we’ve been there, too. We’ll navigate the complexities of Microsoft Advertising for you, ensuring your campaigns are optimized for success.
Microsoft Advertising Specialists
Our paid media team holds Microsoft Advertising certifications and works directly with our Microsoft and Bing partner contacts to access dedicated support, beta features, and audience products before they hit general availability.
From B2B lead-generation programs to enterprise multi-market rollouts, our paid search specialists, audience strategists, copywriters, and analysts have built and scaled Microsoft Ads campaigns across virtually every vertical.
A Modern Microsoft Ads Tech Stack
We work directly inside Microsoft Advertising and the Microsoft Audience Network, paired with the UET tag, offline conversion imports, and LinkedIn audience targeting unique to the Microsoft ecosystem.
That data feeds proprietary dashboards alongside Microsoft Advertising native reporting, so every bid, audience, and creative decision is grounded in clean conversion data rather than guesswork.
Strategy Tied to CPA and ROI
Every engagement starts with a documented Microsoft Advertising strategy: account audit, audience modeling, keyword and match-type planning, ad and creative roadmap, and conversion tracking validation.
From there, we manage day-to-day execution including bid strategy, audience refinement, ad copy testing, and continuous optimization, so your campaigns keep improving CPA and ROI quarter over quarter.
Where Foundational SEO Meets AI-Powered Innovation
We deliver a complete Microsoft Advertising program, strategy, build, management, creative, and reporting, to grow your results on Bing and across the Microsoft Audience Network.
A fully customized roadmap that aligns your Microsoft Ads spend with audience, offer, and pipeline goals.
Complete rebuilds of campaign structure, targeting, and match types to support efficient spending and lower CPA.
Hands-on bid, budget, audience, and ad copy optimization to keep your campaigns reaching the right prospects.
Custom audiences, in-market segments, LinkedIn profile targeting, and remarketing built around your CRM data.
Static image and display ads designed to be visually appealing and aligned with your brand’s messaging.
Engaging 15-second micro-videos to capture attention and drive higher engagement on the Microsoft Audience Network.
Conversion-optimized landing pages designed to link directly from your ads for a seamless, persuasive experience.
Detailed analytics reports that translate Microsoft Ads data into clear next steps and measurable ROI.
Every industry has a distinct set of challenges and opportunities. That’s why we tailor SEO strategies to meet each client’s unique market position and competitive landscape.
Kitchenware & Gifts
Challenge
Improve online visibility after a website migration.
What We Did
Comprehensive content strategy, technical site structure recommendations, and category page copy enhancements.
Results
Improved organic search visibility and gained 278 first-page keywords in just one month.
Amusement & Recreation
Challenge
Be more competitive in the online search landscape.
What We Did
Comprehensive SEO strategy, category page copy enhancements, and long-term content strategy.
Results
Improved organic search visibility, including a 61% traffic increase, a 59% boost in ranking keywords, and a 54% increase in top 10 keywords.
E-Commerce
Challenge
Spark organic growth and reenergize its e-commerce momentum.
What We Did
Dynamic SEO strategy centered on boosting visibility for high-intent keywords, plus a content and ranking initiative focused on moving key pages into the top 30 positions.
Results
Improved organic search visibility and e-commerce performance, including a 35% increase in traffic, a 30% increase in ranking keywords, a 30% increase in top 10 keywords, a 47% increase in items purchased, and a 43% increase in item revenue.
E-Commerce
Challenge
Improve keyword differentiation, increase search visibility, drive more traffic, and boost revenue.
What We Did
Robust SEO strategy focused on keyword diversity to differentiate the company’s products in search results, supported by content initiatives with detailed page optimizations.
Results
Improved organic search visibility and traffic, including a 73% increase in organic users, 70% growth in organic sessions, and a 58% revenue boost from organic traffic.
Their expertise, dedication, and creative approach to SEM have empowered us to achieve remarkable results in lead generation. We wholeheartedly recommend their services to any business looking to elevate their digital marketing efforts and achieve outstanding growth. They are a true partner, and we are grateful for the impact they have made on our business.
Beyond the great interactions, the team has delivered some truly impressive results over the time we've been working together. Good people doing great work is a recipe for success, and we're proud to have Intero Digital as our partner of choice for SEO and PPC.
Our 7-year collaboration with Intero Digital has been remarkable. They spearheaded our website redesign and their SEO services have propelled our business growth significantly. Their dedicated account managers have been a pleasure to work with, showcasing their expertise and strong communication.
Microsoft Advertising (formerly Bing Ads) reaches more than 686 million unique desktop users and 13.9 billion monthly PC searches, often at a lower cost per click than Google Ads. It’s a powerful complement to a Google Ads strategy, especially for B2B and desktop-heavy audiences.
Microsoft Advertising tends to have a lower CPC, a more desktop- and B2B-skewed audience, and unique features like LinkedIn profile targeting. The best paid media programs use both platforms together, with strategy tailored to each.
In most engagements, yes. We rebuild your account structure, targeting, and keyword match types so spend is more efficient and cost per acquisition drops as quickly as possible.
Most clients see meaningful improvements within the first 60, 90 days as we restructure the account, refine audiences, and iterate on creative. Long-term gains compound with ongoing optimization.
Yes. Our team can create static images, 15-second micro-videos, and conversion-optimized landing pages that link directly from your Microsoft Ads.
You receive detailed analytics reports that show exactly what’s working, where to optimize, and how Microsoft Ads is contributing to your overall pipeline and revenue.
Let’s build a digital marketing program around your actual revenue goals. No fluff. No vanity metrics. Just measurable growth.
