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From Meta and LinkedIn to TikTok and Pinterest, we manage your full-funnel paid social ad campaigns with the precision, creative strategy, and data-driven optimization that today’s competitive landscape demands.
Paid social is complex. Your audience is spending hours each day on Meta, LinkedIn, TikTok, Pinterest, and X, but algorithms, creative saturation, and rising competition all stand between you and the revenue that lives there.
To compete now, brands need a paid social partner that understands both the fundamentals and the nuances: how to build full-funnel campaign architectures, develop performance creative that stops the scroll, and use advanced tracking and audience segmentation to get your ads in front of the people who are most likely to convert.
Expand your customer base with precision-targeted ads that reach the right people at the right time. Our paid social strategies identify and engage new prospects, turning them into loyal customers who drive sustained growth.
Keep your existing customers coming back with retention campaigns that resonate. We craft tailored remarketing ads that reengage your audience, nurture relationships, and maximize customer lifetime value.
Maximize your ROAS by reducing ad spend without compromising results. Our paid social approach focuses on efficiency and continuous optimization so every dollar works harder to achieve your goals.
On paid social, creative quality drives more performance variance than any other factor. Agencies that treat creative as an afterthought consistently underperform. We treat it as a strategic discipline.
Visitors who have already engaged with your brand convert at dramatically higher rates when reached with relevant retargeting creative. A strong paid social program captures this demand systematically rather than letting it walk away.
Audiences aren’t passively waiting to be served a generic ad anymore. They’re scrolling feeds curated by sophisticated algorithms, comparing brands across platforms, and making purchase decisions based on creative quality and relevance before they ever click.
Modern paid social has to do more than generate impressions. It has to build the right audience, deliver the right message at every stage of the funnel, and connect ad activity to real business outcomes.
At Intero Digital, our paid social services are built for this reality.
Stronger campaign architectures, performance-first creative strategy, and tracking infrastructure that ties spend to revenue across every platform.
Paid social has fundamentally changed. Winning today isn't just about showing up on the right platforms. It's about building the architecture, the creative, and the tracking infrastructure that connects your social spend to real business outcomes. At Intero Digital, that's exactly how we approach every engagement: with a full-funnel strategy built around your goals, not just impressions.
Daniel Esquivel
President of Paid Media
Paid social at Intero Digital follows a structured growth process designed to build performance over time. Every engagement moves through a clear progression: auditing the current landscape, prioritizing the highest-impact opportunities, developing strategy, implementing campaigns, and continually refining based on performance data and evolving business goals.
The goal is simple: stronger paid social performance that translates into measurable business impact.
Every engagement begins with a comprehensive paid social audit. We evaluate your current account structure, campaign performance, creative assets, audience segmentation, attribution windows, funnel coverage, and prospecting efficiency to identify what is limiting growth and where the most meaningful opportunities exist.
Once the diagnostic work is complete, we develop a prioritized paid social road map aligned with your business goals. That means identifying the right platforms, defining full-funnel campaign architecture, and directing effort toward the audiences and ad formats most likely to influence revenue.
Our team works across campaign build-out, ad copy and creative development, audience creation, pixel tracking and Conversions API setup, product catalog configuration, and targeting strategy to launch campaigns built to perform from day one.
Paid social is never “set it and forget it.” Creative grows tired. Algorithms shift. Audiences evolve. That’s why our paid social programs are built to adapt. We continuously measure performance, run A/B testing, refine audience segmentation, and reallocate budget toward what’s working so results compound over time.
Intero Digital brings together platform-specific expertise, performance creative strategy, advanced tracking infrastructure, and data-driven optimization within one coordinated paid social program designed to drive measurable revenue across today’s complex multiplatform environment. We don’t look at campaigns in isolation. We look at the full picture: account architecture, audience intelligence, creative performance, attribution accuracy, and how every element works together to turn ad spend into business growth.
Intero Digital’s paid social services span the full scope of what it takes to build, launch, and scale campaigns that deliver measurable results, from Meta and LinkedIn to TikTok and Pinterest. Together, these capabilities help brands reach the right audiences, convert more efficiently, and turn social media advertising into a reliable revenue channel.
Custom audience builds using interest stacks, behavioral signals, lookalike modeling, and first-party data — engineered to reach buyers at every stage of their journey.
Understanding how competitors are running paid social is critical for building an effective strategy. We analyze competitor ad creative, audience targeting approaches, platform mix, and messaging strategies to uncover gaps in your positioning and identify opportunities to outperform them.
Structured retargeting programs that re-engage site visitors, video viewers, and engaged audiences with creative matched to their position in the buyer journey.
We build complete campaign architectures that cover your entire customer journey: cold prospecting campaigns to attract new customers, mid-funnel campaigns to re-engage warm audiences with additional value, and remarketing ads to close interested buyers who haven’t yet converted.
Our team develops custom ad copy and creative assets for every stage of the buyer’s journey, including static graphics, carousel ads, GIF ads, and video ads optimized for mobile and sound-off viewing. Every asset is informed by performance data and built to stop the scroll.
Great targeting without great creative is wasted spend. We develop performance creative strategy grounded in hook rate analysis, format diversification (static, carousel, Reels/video), and iterative A/B testing of headlines, primary text, and CTAs to maximize engagement and conversion rates.
Our paid social specialists conduct in-depth audience research to define the right segments for every stage of your funnel, from cold prospecting audiences built on demographic targeting and behavioral targeting to warm remarketing pools based on site visits, video views, and CRM data..
We handle the complete tracking infrastructure across every active platform: pixel installation and maintenance, Conversions API (CAPI) server-side integration, event deduplication and health checks, offline event sets, first-party data encryption for lookalike modeling, and Business Manager setup.
An accurately configured product catalog is essential for e-commerce brands running dynamic ads. We manage product feed setup, catalog maintenance, and Shopping Ad integration across Meta, TikTok, and Pinterest to ensure your product inventory is always accurate and fully optimized for conversion.
Each social platform reaches a distinct audience with its own content behavior and advertising format. Choose the channel that fits your goals, or let us build a multi-platform program designed for your buyers.
The largest paid social platform. Reach buyers at scale.
Meta Ads (Facebook and Instagram) offer unmatched audience scale with precision interest, behavioral, and lookalike targeting. We build and manage Meta campaigns designed to convert across every stage of the buyer journey.
Reach decision-makers where they work.
LinkedIn is the premier platform for B2B advertising, with targeting by company, job title, industry, and seniority. We build LinkedIn campaigns designed to generate qualified leads from the buyers you actually want to reach.
Reach younger audiences with video-first creative.
TikTok reaches audiences that are increasingly difficult to engage on other platforms, with video-first ad formats and a highly engaged user base. We build TikTok campaigns designed for performance, not just views.
Reach buyers in discovery mode.
Pinterest users actively search for products, ideas, and inspiration, making it a high-intent platform for e-commerce and lifestyle brands. We build Pinterest campaigns designed to intercept buyers early in their purchase journey.
Reach audiences around trending topics and conversations.
Twitter/X advertising enables brands to reach highly engaged audiences around real-time conversations, trending topics, and interest signals. We build campaigns designed to drive awareness and conversion in a fast-moving environment.
Capture local buyers searching for services like yours.
Yelp reaches local buyers who are actively comparing service providers, giving local and regional businesses a high-intent advertising channel at the point of purchase decision. We build Yelp programs optimized for leads and calls.
Every industry has a distinct set of audiences, competitive dynamics, and buyer behaviors. That’s why we tailor paid social media advertising strategies to meet each client’s unique market position and growth goals.
Paid social media advertising is the practice of displaying sponsored ads or content on social platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X, to reach targeted audiences and drive specific business outcomes. Unlike organic social media marketing, paid social lets you reach precise audience segments based on demographics, behavioral targeting, interests, job title, and purchase intent. You pay based on clicks, impressions, or other defined actions, making it a highly controllable and measurable marketing channel.
Also known as remarketing, retargeting is the practice of showing paid social ads to people who have already interacted with your brand but did not convert. Using pixel tracking, custom audience uploads, and platform-specific tools, we reengage warm prospects (website visitors, video viewers, social engagers, and past customers) with tailored messaging designed to move them further down the funnel. Retargeting is one of the most cost-effective tactics in any paid social strategy because you are reaching people who have already demonstrated interest in your brand.
Facebook advertising is the process of displaying paid ads to targeted audiences within the Facebook platform, now managed through Meta Ads Manager alongside Instagram. Facebook advertising uses advanced targeting options including demographic targeting, interest-based targeting, behavioral targeting, and lookalike audiences to reach the users who are most likely to convert. Ad formats include image ads, video ads, carousel ads, and collection ads. As one of the most powerful demand generation platforms in the world, Facebook advertising remains central to most paid social media strategies, but it has grown increasingly complex, which is where our team’s expertise makes the difference.
We tie campaign performance directly to business outcomes, not just activity metrics. The most important metrics vary by goal, but typically include ROAS (return on ad spend), CPA (cost per acquisition), conversion rate, conversion value, and revenue growth. We use robust tracking infrastructure, including pixel installation, Conversions API integration, attribution window modeling, and offline conversion tracking to connect ad activity to actual results. You receive transparent, real-time reporting and regular performance reviews with your dedicated account manager.
Continuous optimization is built into how we run every paid social program. We monitor campaign performance data daily; run structured A/B testing on creative assets, copy, audience segments, and bidding strategies; and make calculated adjustments based on what the data shows. We also conduct regular reviews of attribution windows, audience overlap, creative fatigue signals, and budget allocation to ensure spend is always concentrated on what’s working. Nothing is left static. Every element of your paid social campaigns — strategy, creative, targeting, and budget — is continuously adapted to maximize your return on ad spend.
Intero Digital manages paid social advertising across all major platforms: Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, and X (formerly Twitter). We help you determine which platforms align with your audience, your goals, and your budget rather than spreading spend across every channel by default. For B2B brands, LinkedIn is often the priority. For e-commerce and consumer brands, Meta and TikTok typically deliver a strong return. For retail and lifestyle brands, Pinterest is frequently a high-ROI addition.
A paid social audit is a comprehensive review of your existing paid social efforts. Our team evaluates your account structure, campaign performance, creative assets, audience segmentation, attribution windows, funnel coverage, and prospecting efficiency to understand exactly what is working, what is not, and where the most meaningful growth opportunities exist. The audit is the foundation of every Intero Digital engagement. It ensures the strategy we build is grounded in the reality of your current performance, not generic assumptions.
LinkedIn advertising enables B2B brands to reach professional audiences, decision makers, and buying committees with highly targeted sponsored content, document ads, conversation ads, and lead generation forms. LinkedIn Campaign Manager offers unique targeting capabilities including job title, seniority, company size, industry, and member skills, making it the definitive channel for account-based marketing (ABM) and B2B demand generation. While LinkedIn advertising typically carries a higher cost per click than other platforms, its ability to reach qualified professional audiences makes it one of the strongest channels for B2B lead quality and pipeline influence.
Paid social advertising can produce visible results within the first 30 to 60 days as campaigns launch and initial performance data is gathered. Meaningful, sustained performance growth develops over time as we refine targeting, optimize creative based on real data, and build retargeting pools. Full-funnel programs that include prospecting, mid-funnel engagement, and remarketing campaigns tend to compound in effectiveness as audience data improves. We set clear expectations at the start of every engagement based on your goals, your starting baseline, and your competitive landscape.
