How Maine Outdoor Solution Achieved a 44% Surge in Year over Year Sales
Maine Outdoor Solutions (MOS) approached Intero Digital after its attempts to increase
Maine Outdoor Solution
Maine Outdoor Solutions (MOS) approached Intero Digital after its attempts to increase sales on Amazon with another agency did not meet expectations. The company sought our expertise to take complete control of its sales channel, which was previously shared with a distributor. Despite having a strong brand presence, it faced challenges with registering one of its brands on Amazon. MOS needed comprehensive support in listing optimization and Fulfillment by Amazon (FBA) inventory management.
Setting the Stage for Sustainable Growth
ESS Universal needed to grow the volume of commercial quote submissions from institutional buyers — without cannibalizing existing Google performance or diluting lead quality. The bar for success wasn't just more leads. It was more of the right leads.
Definition of Success
- Increase qualified, conversion-ready traffic
- Improve campaign ROI and lower CPA
- Strengthen long-term organic visibility
To address Maine Outdoor Solutions’ goals, we recommended a strategic shift toward increased use of Amazon’s FBA service. By advising on appropriate inventory quantities, we ensured MOS was well stocked ahead of peak periods. We swiftly resolved its brand registration issues and adjusted several product listings to reflect the correct brand name. We reorganized its catalog to enhance product discoverability and began optimizing its entire catalog. Regular, enthusiastic communication helped us build a strong partnership, earning MOS’ trust and ensuring continuous progress.
To address Maine Outdoor Solutions’ goals
To address Maine Outdoor Solutions’ goals, we recommended a strategic shift toward increased use of Amazon’s FBA service.
By advising on appropriate inventory quantities
By advising on appropriate inventory quantities, we ensured MOS was well stocked ahead of peak periods.
We swiftly resolved its brand registration
We swiftly resolved its brand registration issues and adjusted several product listings to reflect the correct brand name.
We reorganized its catalog to enhance
We reorganized its catalog to enhance product discoverability and began optimizing its entire catalog.
Campaign Results
MOS originally sought out our services for catalog management, planning to retain its previous agency for advertising through May. However, our early interventions proved successful, prompting a shift to bring forward our advertising management to early March. This decision was strategically made to better prepare for the peak season despite the costs associated with overlapping agency services. This client has consistently communicated its satisfaction with our collaboration. MOS appreciates our proactive stance and rapid response to its needs, which has not only resolved its immediate challenges, but also driven substantial improvements in its Amazon sales performance.
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