Search and AI Visibility
Own the conversation before your competitors do.
Digital Marketing for B2B
B2B Digital Marketing That Fills Your Pipeline
B2B buyers do extensive research before they ever contact a vendor. Intero Digital builds the digital presence that puts your brand in front of the right decision makers throughout that research journey, from first search to final evaluation.
★★★★★
650+ Reviews
61%
of the B2B buying journey is completed before a buyer contacts a vendor
73%
of B2B buyers now use AI tools during vendor research
2.6x
increase in pipeline per marketing dollar for ABM-led programs compared to broad-reach demand gen
73%
of B2B buyers actively avoid irrelevant outreach
The B2B Challenge
We Know What B2B Marketers Are Up Against
B2B sales cycles are long, buying committees are large, and decision makers are harder to reach than ever. Most digital marketing programs aren't built for that complexity. Ours are.
01
Your buyers do 61% of their research before contacting you, and you have no visibility into that process.
How we solve it
SEO and content programs that make your brand visible and credible at every stage of independent research so buyers arrive already convinced
02
You're spending on paid media but generating unqualified leads that waste your sales team's time.
How we solve it
Intent-based paid media targeting that prioritizes lead quality over volume, reaching buyers who are actively evaluating solutions like yours
03
Your LinkedIn presence isn't generating real business development opportunities.
How we solve it
Executive thought leadership programs and targeted LinkedIn campaigns that reach decision makers by title, company size, and industry
04
Prospects evaluate your credibility online before engaging and your digital presence doesn't reflect your actual quality.
How we solve it
PR, digital PR, and thought leadership programs that build the third-party credibility B2B buyers use to validate vendors
05
Your website generates traffic but converts poorly, so visitors leave without taking action.
How we solve it
Conversion rate optimization that identifies why B2B visitors aren’t converting and systematically improves your consultation and demo request rates
How We Help
Every Service You Need. One Integrated Team.
We bring together the right mix of channels for your business — all working in sync, not in silos.
Content & Digital PR
Build authority, earn coverage, and fuel organic growth.
Branding & Creative
Make your brand impossible to ignore.
Paid Media
Reach the right audience at exactly the right moment.
Social Media Advertising
Turn scrollers into customers with targeted social campaigns.
Amazon Marketing
Dominate the world's largest product search engine.
B2B Industries We Serve
B2B Expertise Across Your Industry
B2B marketing looks different across industries. Explore how we approach digital marketing for the specific B2B market you operate in.
SaaS and Technology
Full-funnel B2B SaaS marketing, from category authority to trial conversion
Manufacturing
Technical content and paid media that reaches procurement managers and engineers
Financial Services
Compliance-aware B2B financial marketing built on E-E-A-T authority
Professional Services
Thought leadership and digital PR that builds the authority professional service buyers require
Healthcare
Marketing for healthcare vendors, medical device companies, and health tech providers
Legal
Digital marketing for law firms targeting business clients and corporate matters.
B2B Results
Real Results for B2B Businesses
Software and SaaS
Challenge
Blackbaud came to us with a specific goal: to outrank competitors for key terms and garner more exposure and leads for its ongoing campaigns.
What We Did
Advanced on-page SEO initiatives and content build-outs enabled us to obtain first-page rankings for Blackbaud’s key terms. Usability and technical audits shed light on which areas of the website needed improvement from a user standpoint. Our team also helped Blackbaud launch its new Canadian website from start to finish, adding another successful component to the Blackbaud family.
Results
Following a stringent organic campaign, Blackbaud saw significant increases in rankings, traffic, and revenue. Its yearly net income went from $6 million (the year before we engaged) to more than $28 million two years later. The rapid growth has helped them add more than $1 billion in market cap and shareholder value.
Professional Services
Challenge
As AI-powered search continues to shape user discovery, Global Industrial recognized the need to enhance its generative engine optimization (GEO), SEO, and content strategies to improve AI-driven visibility, traditional search visibility, and the bottom line.
What We Did
In addition to working with Global Industrial to create high-quality content and double down on SEO fundamentals, Intero Digital also implemented GEO tactics, including optimizing Homepage schema, CollectionPage schema, ProductCollection schema, and Article schema across the Knowledge Graph to strengthen entity association.
Results
Global Industrial’s case demonstrates how structured SEO, GEO, and content strategies can drive AI search visibility. While early results are promising, a full-funnel approach (from category page improvements to entity-based content reinforcement) will be key to long-term AI search success.
Software and SaaS
Challenge
Software AG wanted continuous growth and a steadfast digital marketing partnership that could help them thrive in the digital space.
What We Did
Intero Digital helped Software AG through site launches, tracking implementations, and economic downturns. The Intero team used advanced SEO and paid media strategies to continuously help Software AG capture more online market share and leads.
Results
Software AG saw a 1,358% increase in first-page rankings and now has more than 8,000 rankings on the first page. YOY, paid media conversions increased by 640% while CPA was simultaneously reduced by more than 50%. The reduction in CPA alone resulted in a savings of at least $126,000.
Your B2B Marketing Questions, Answered
The most effective B2B channels depend on your buyer personas and sales cycle. Generally: SEO and content build long-term pipeline, paid search captures active demand, LinkedIn reaches specific decision makers, and digital PR builds the credibility that validates your brand during evaluation.
We measure B2B marketing against pipeline influence, opportunity creation, and revenue contribution, not just leads generated. We connect marketing activity through your CRM to understand what's actually driving deals.
Paid media can generate leads immediately. SEO and content build meaningful pipeline impact over 3-6 months. LinkedIn and digital PR programs build influence over 6-12 months as authority accumulates.
Yes. We have capabilities across the key ABM channels (targeted paid media, LinkedIn account targeting, personalized content, and digital PR) and can build programs that combine broad demand generation with account-specific targeting.
Ready to Build a B2B Marketing Program That Fills Your Pipeline?
Let's develop a B2B strategy that reaches the right decision makers and drives measurable pipeline growth.
Google Premier Partner
Clutch #1 GEO Agency Globally 2026
Forbes Top Ranked SEO Agency
Inc. 5000