How Updox Accomplished Exponential Growth and Acquisition
Healthcare Communication
Updox
Updox develops tools that help doctors better communicate with each other and their patients, such as telehealth, secure text, e-fax, and contactless check-in.
Setting the Stage for Sustainable Growth
Telehealth was a growing part of Updox's product portfolio, and it needed a way to position itself as an industry leader and communicate this to a crowded market. In an effort to grow this area of the business, Updox partnered with Intero Digital as a marketing partner to create a fully integrated campaign for its telehealth services.
Definition of Success
- Thought leadership and credibility building
- Increase in email open and engagement rates
- More prominent reputation in the telehealth space
Intero Digital developed a strategic integrated marketing campaign, with insightful and relevant content for every stage of the buyer’s journey. This included market research and analysis, strategic messaging and positioning, and a full campaign launch with explainer videos, multifaceted email series, landing and funnel pages, infographics, case studies, e-books, and informative webinars.
Audit and Foundation
We started with a deep audit to surface issues, content gaps, and unrealized opportunities, as well as market research and analysis.
Targeted Execution
Our team executed against the highest-leverage plays, including strategic messaging and positioning, email marketing, video marketing, and content marketing.
Measure Success
We kept tabs on the results of the campaign to make sure we were achieving the best possible results.
Campaign Results
The proactive campaign launched Updox onto the national stage in regards to telehealth, landing Updox a coveted spot on the HHS.gov website as a recommended telehealth vendor and earning acquisition by Evercommerce.
More than just a marketing agency, Intero Digital knows business. They understand that revenue generation is king. They apply strategic and tactical thinking to deliver content and tools that enable your sales team to effectively engage with your buyers at every stage of the buying process.
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