Case Study Furniture & Home SEO & Digital Strategy

How Tracy Lynn Studio Earned a Thousands Increase in New First Page Rankings

Interior design firm

Thousands New first page rankings
4-Month Snapshot
Services Provided
SEO & Digital Strategy
About the Client

Tracy Lynn Studio

Tracy Lynn Studio is an interior design firm, curating beautiful and functional spaces for clientele in Southern California.

The Goal

A long-time client, Tracy Lynn Studio partnered with Intero Digital over a decade ago

A long-time client, Tracy Lynn Studio partnered with Intero Digital over a decade ago when SEO was still a very new marketing initiative for most businesses. Tracy Lynn was looking to gain more exposure for her growing interior design business.

Definition of Success

  • Increase qualified, conversion-ready traffic
  • Improve campaign ROI and lower CPA
  • Strengthen long-term organic visibility
The Strategy

Over the years, the strategy for Tracy Lynn Studio evolved significantly following a major re-brand in 2016. One of the core strategies that has always remained, was an emphasis on local users to drive qualified traffic.

Audit & Foundation

We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.

Targeted Execution

Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.

Iterate & Scale

We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.

The Results

Campaign Results

Thousands
of new first page rankings
Increases
increase in leads and revenue
The Impact

When our team first began, Tracy Lynn Studio had very little online authority or presence. After implementing our strategy, we began seeing rankings for local terms. Today, Tracy Lynn Studio has thousands of first-page rankings, resulting in traffic and revenue increases.

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