Case Study Professional Services SEO & Digital Strategy

How Threadbird Achieved a 1,042% Increase in Paid Goal Completions

Custom printing company for apparel and merchandise

+1,042% Paid goal completions
4-Month Snapshot
Threadbird website
Services Provided
SEO & Digital Strategy
About the Client

Threadbird

Threadbird is a custom printing company for apparel and merchandise, creating comfortable and custom pieces for businesses and individuals alike.

The Goal

Threadbird was looking to increase their brand presence across the digital space, in effort

Threadbird was looking to increase their brand presence across the digital space, in effort to expand their market reach and grow leads and sales.

Definition of Success

  • Increase their brand presence across the digital space
  • In effort to expand their market reach
  • Grow leads
  • Sales
The Strategy

We recommended an all-encompassing strategy to help drive quick growth in leads and sales. The strategy included a combination of SEO, paid search and paid social campaigns in order to broaden our reach.

Audit & Foundation

We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.

Targeted Execution

Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.

Iterate & Scale

We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.

The Results

Campaign Results

1,042%
increase in paid goal completions
190%
increase in paid social goal completions
The Impact

Within the first year, Threadbird saw a 53% increase in first page rankings, which translated to more exposure and leads. They also saw an improvement in paid goal completions by over 1000%! With paid social, goal completions increased by 190%.

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