How That's My Pan Achieved a 788% Increase in CTR
That’s My Pan creates personalized bakeware, kitchenware, and gifts, all of which
That's My Pan
That’s My Pan creates personalized bakeware, kitchenware, and gifts, all of which can be customized with names, monograms, or artwork. In addition to selling directly to consumers, the company specializes in fundraising programs for schools, churches, and other organizations, offering brochures, custom online ordering sites, promotional support, and free management tools. With fast turnaround times and a 100% satisfaction guarantee, That’s My Pan positions itself as both a unique gift shop and a practical fundraising partner. After migrating its website, That’s My Pan wanted to improve its online visibility to generate a better return on its marketing investment.
Setting the Stage for Sustainable Growth
After migrating its website, That’s My Pan wanted to improve its online visibility to generate a better return on its marketing investment.
Definition of Success
- Increase qualified, conversion-ready traffic
- Improve campaign ROI and lower CPA
- Strengthen long-term organic visibility
To help That’s My Pan attract more visibility and make its marketing budget go further, Intero Digital worked with the company to develop an effective SEO strategy to accompany the social media advertising and paid media strategies that were already in place. We initially partnered with That’s My Pan to manage paid media with an emphasis on Google Ads aimed at lowering cost per acquisition for fundraiser leads and improving overall return on ad spend. The company’s primary goals were to achieve a CPA below $21 for fundraising leads and an ROAS above $4. Once those objectives were consistently met, we expanded our scope to include SEO. From there, we developed a comprehensive content strategy, delivered site structure recommendations, and worked with That’s My Pan to add unique, high-quality content to each category page.
To help That’s My Pan attract
To help That’s My Pan attract more visibility and make its marketing budget go further, Intero Digital worked with the company to develop an effective SEO strategy to accompany the social media advertising and paid media strategies that were already in place.
We initially partnered with That’s My
We initially partnered with That’s My Pan to manage paid media with an emphasis on Google Ads aimed at lowering cost per acquisition for fundraiser leads and improving overall return on ad spend.
The company’s primary goals were to
The company’s primary goals were to achieve a CPA below $21 for fundraising leads and an ROAS above $4.
Once those objectives were consistently met
Once those objectives were consistently met, we expanded our scope to include SEO.
Campaign Results
That’s My Pan is now getting more sales for less money while reaching a more engaged audience. With higher ROAS, lower CPA, and stronger CTR in both retail and fundraising, marketing dollars are working harder and driving profitable growth, improved visibility, and scalable opportunities.
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