How Taxnotes Earned a 4,653% Increase in First-page Rankings
Tax Notes provides tax publications for professionals whose success depends on being
Taxnotes
Tax Notes provides tax publications for professionals whose success depends on being trusted for their expertise.
As a resource hub, Tax Notes is a large site with a lot of
As a resource hub, Tax Notes is a large site with a lot of content. Looking to drive traffic to its site and increase sales and subscriptions, Tax Notes partnered with Intero Digital to execute its digital marketing strategy.
Definition of Success
- Drive traffic to its site
- Increase sales
- Subscriptions
- Tax Notes partnered with Intero Digital to execute its digital marketing strategy
Using a combination of advanced SEO techniques along with paid search, our team was able to see sizable increases in traffic, authority, and leads.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
Campaign Results
After implementing a sound SEO and paid media strategy, Tax Notes saw incredible results. A 4,653% increase in first-page rankings also led to increases in traffic and leads. On the paid side, there was a 174% increase in paid leads. At the same time, our paid search team was also able to decrease cost per lead by 59%! To date, Tax Notes is thriving and we continue to create new benchmarks and improve upon our goals.
Ready to Stop Guessing and Start Growing?
Let’s build a digital marketing program around your actual revenue goals. No fluff. No vanity metrics. Just measurable growth.