How Sitecore Drove a 32% Increase in Organic Traffic
Global leader in customer experience management that lets marketers own the experience
Sitecore
Sitecore is the global leader in customer experience management that lets marketers own the experience they deliver to their customer and prospects.
The goal was to improve technical on-page SEO initiatives in order to increase online
The goal was to improve technical on-page SEO initiatives in order to increase online market share, rankings, and traffic.
Definition of Success
- Improve technical on-page SEO initiatives in order to increase online market share
- Rankings
- Traffic
Usability and technical audits shed light on which areas of the website needed improvement from both an SEO and a user standpoint. From there, a customized digital marketing strategy utilizing technical on-page SEO initiatives enabled us to obtain first page rankings for Sitecore’s key terms.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
10-Month Snapshot
When Sitecore first started as our client, they had 59 first page rankings. Within 10 months, they had over 400 important key terms ranked on the first page. Sitecore also realized a 32% increase in organic traffic compared to the previous year, when they weren’t working with Intero Digital.
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