Case Study Software & SaaS SEO & Digital Strategy

How PubMatic Earned a 155% Increase in First-page Rankings

Publisher-focused sell-side platform

+155% First-page rankings
4-Month Snapshot
PubMatic website
Services Provided
SEO & Digital Strategy
About the Client

PubMatic

PubMatic is a publisher-focused sell-side platform, offering customizable solutions for publishers and media-buyers.

The Goal

Pubmatic had a lot of content and resources for prospective clients, but wasn't getting

Pubmatic had a lot of content and resources for prospective clients, but wasn't getting the exposure they were looking for. They partnered with Intero Digital to drive more awareness to their content and in turn, bring in more leads.

Definition of Success

  • Drive more awareness to their content
  • In turn
  • Bring in more leads
The Strategy

Pubmatic came to us with untapped potential. They had already invested in content creation and had libraries of wonderful resources. We audited the site, took inventory of the current content and prioritized our strategy based on the areas we thought we could make the most impact.

Pubmatic came to us with untapped

Pubmatic came to us with untapped potential.

They had already invested in content

They had already invested in content creation and had libraries of wonderful resources.

We audited the site, took inventory

We audited the site, took inventory of the current content and prioritized our strategy based on the areas we thought we could make the most impact.

The Results

Campaign Results

155%
increase in first-page rankings
Increases
in traffic and leads
The Impact

Within the first year of working with Intero Digital, Pubmatic saw a 155% increase in first-page rankings. As we continued to hit Pubmatic's goals, we would create new benchmarks and goals to hit. To date, Pubmatic has seen impressive increases in rankings, traffic and leads.

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