How PubMatic Earned a 155% Increase in First-page Rankings
Publisher-focused sell-side platform
PubMatic
PubMatic is a publisher-focused sell-side platform, offering customizable solutions for publishers and media-buyers.
Pubmatic had a lot of content and resources for prospective clients, but wasn't getting
Pubmatic had a lot of content and resources for prospective clients, but wasn't getting the exposure they were looking for. They partnered with Intero Digital to drive more awareness to their content and in turn, bring in more leads.
Definition of Success
- Drive more awareness to their content
- In turn
- Bring in more leads
Pubmatic came to us with untapped potential. They had already invested in content creation and had libraries of wonderful resources. We audited the site, took inventory of the current content and prioritized our strategy based on the areas we thought we could make the most impact.
Pubmatic came to us with untapped
Pubmatic came to us with untapped potential.
They had already invested in content
They had already invested in content creation and had libraries of wonderful resources.
We audited the site, took inventory
We audited the site, took inventory of the current content and prioritized our strategy based on the areas we thought we could make the most impact.
Campaign Results
Within the first year of working with Intero Digital, Pubmatic saw a 155% increase in first-page rankings. As we continued to hit Pubmatic's goals, we would create new benchmarks and goals to hit. To date, Pubmatic has seen impressive increases in rankings, traffic and leads.
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