How Intero Digital Helped MyComputerCareer Cut Cost per Lead by 29.35%
IT Career Training Programs and Certifications
MyComputerCareer
MyComputerCareer is an IT school that specializes in helping people make a career change to the computer industry, regardless of their previous education or work experience.
Setting the Stage for Sustainable Growth
MyComputerCareer was faced with the challenge of generating high-quality leads who were interested in and capable of enrolling in its programs, all while keeping the cost of enrollment under $3,000.
Definition of Success
- Enhance lead quality
- Reduce cost per lead
- Lower cost per enrollment
Intero Digital embarked on a strategic marketing overhaul for MyComputerCareer, emphasizing budget efficiency across all managed markets. Efforts included implementation of customer match lists to enhance lead quality signals for smart bidding, tests to optimize ad scheduling and campaign- level conversion goals, and the launch of successful campaigns for the Cyber Warrior Program, significantly improving lead quality and cost per enrollment.
Audit and Foundation
We started with an audit to surface issues and unrealized opportunities, as well as market research and analysis.
Targeted Execution
Our team executed against the highest-leverage plays, including implementation of customer match lists to enhance lead quality signals for smart bidding, tests to optimize ad scheduling and campaign-level conversion goals, and the launch of successful campaigns for the Cyber Warrior Program.
Measure Success
We tracked the results of campaigns to make sure we were achieving the best possible results.
Campaign Results
For our client, the strategic partnership with Intero Digital has achieved more than just a reduction in costs. It has redefined the trajectory of enrollment efficiency and high-quality lead generation. This collaboration not only restored performance metrics, but also established a foundation for sustained excellence and efficiency. The successful strategies employed underscore the pivotal role of adaptive marketing tactics and a deep understanding of the education sector’s unique challenges.
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