How Mikimoto Earned a 6,850+ Increase in New First-page Rankings
Oldest
Mikimoto
Open since 1899, Mikimoto is the oldest, largest, and most respected name when it comes to cultured pearls.
With thousands of retailers, Mikimoto partnered with Intero Digital to help increase brand awareness,
With thousands of retailers, Mikimoto partnered with Intero Digital to help increase brand awareness, increase exposure, and drive revenue through its online store.
Definition of Success
- Help increase brand awareness
- Increase exposure
- Drive revenue through its online store
To increase traffic and revenue, we first had to increase market share and keyword rankings. On-page SEO and product specific optimization were big initiatives with this luxury retail site.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
Campaign Results
Mikimoto already had an established name in fine jewelry; however, its online presence was not as impressive as its beautiful pearls. After working with Intero Digital, Mikimoto realized significant increases in both online exposure and revenue. Our team was able to achieve more than 6,850 new first-page rankings, which led to increased traffic and ultimately a 107.18% increase in revenue.
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