How Lindblad Expeditions Drove a 75.52% Increase in Organic Traffic Within the First Year
Intero Digital has been able to substantially increase traffic, revenue, and brand
Lindblad Expeditions
Intero Digital has been able to substantially increase traffic, revenue, and brand exposure for Lindblad Expeditions, a longtime client.
Despite its strong brand, Lindblad Expeditions had a relatively low market share online
Despite its strong brand, Lindblad Expeditions had a relatively low market share online. Our objective was to capture and corner the online market for its most important key terms.
Definition of Success
- Capture
- Corner the online market for its most important key terms
The strategy was to leverage Lindblad’s existing brand coupled with on-page SEO initiatives to increase keyword rankings and market share. Technical audits, strategic updates, and language targeting were some of the key aspects during this campaign.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
Campaign Results
In the first year working with Intero Digital, Lindblad Expeditions saw a 75.52% increase in organic traffic and a 177.13% increase in conversions. With continued SEO initiatives, Intero Digital was able to increase Lindblad Expeditions’ traffic by over 1,000% over the course of five years.
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