Case Study Professional Services Earned Media

How Inspira Partnered With Intero Digital to Drive Measurable Growth

Inspira Marketing Group and Enthuse Marketing Group sought to fortify their industry

+61% Commercial Quote Requests
4-Month Snapshot
Inspira website
Services Provided
Earned Media Public Relations
About the Client

Inspira

Inspira Marketing Group and Enthuse Marketing Group sought to fortify their industry presence through enhanced brand awareness and thought leadership. Partnering with Intero Digital, the goal was to secure influential media placements that showcased their extensive capabilities across several marketing verticals, reinforcing their expertise and expanding their audience reach.

The Goal

Setting the Stage for Sustainable Growth

ESS Universal needed to grow the volume of commercial quote submissions from institutional buyers — without cannibalizing existing Google performance or diluting lead quality. The bar for success wasn't just more leads. It was more of the right leads.

Definition of Success

  • Increase qualified, conversion-ready traffic
  • Improve campaign ROI and lower CPA
  • Strengthen long-term organic visibility
The Strategy

Intero Digital employed a dynamic approach, adapting to Inspira’s and Enthuse’s evolving needs. Initially focusing on securing placements in specific publications requested by Inspira and Enthuse, the strategy included gathering insights on emerging trends and feedback to craft appealing content for niche markets. The proactive strategy led to more frequent acceptance in desired publications, positioning Inspira and Enthuse as thought leaders in their field.

Intero Digital employed a dynamic approach

Intero Digital employed a dynamic approach, adapting to Inspira’s and Enthuse’s evolving needs.

Initially focusing on securing placements in

Initially focusing on securing placements in specific publications requested by Inspira and Enthuse, the strategy included gathering insights on emerging trends and feedback to craft appealing content for niche markets.

The proactive strategy led to more

The proactive strategy led to more frequent acceptance in desired publications, positioning Inspira and Enthuse as thought leaders in their field.

The Results

Campaign Results

+61%
Commercial Quote Requests
Month-over-month growth in qualified quote submissions
High
Qualified Lead Share
Efficiency vs. spend vs. other channels
Competitive
Cost Per Lead
CPL stayed favorable with positive quality signals from sales review
Stronger
Lead Quality on Bing
Bing traffic skewed higher-value for institutional search terms
The Impact

Publishing content in strategic niche and influential publications has significantly bolstered Inspira’s and Enthuse’s market presence, and it has enhanced brand awareness across a variety of sectors. This targeted approach has laid a strong foundation for continued growth and audience engagement.

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