How Google Achieved a 100% Increase in Adoption Rate Across Accounts
In this unique case study, Intero Digital is in the spotlight in
In this unique case study, Intero Digital is in the spotlight in a Google-published case study for its new AI technology, auto-applied recommendations. Intero Digital tested and adopted Google’s auto-applied recommendations, seeing improvements in efficiency and better lower-funnel performance for client accounts. In addition, Intero Digital’s optimization score is nearly 100% at all times, and Google has even mentioned that its agency teams globally are referring to Intero Digital as "the thought leader in the SEM industry."
Leverage AI technology to automate low-level tasks, identify opportunities, and improve overall client performance
Leverage AI technology to automate low-level tasks, identify opportunities, and improve overall client performance.
Definition of Success
- Automate low-level tasks
- Identify opportunities
- Improve overall client performance
AI has always been something our agency has been excited about. We have tested many different AI solutions for all facets of our business, but we are very cautious when it comes to client performance. We have tested AI solutions for paid media accounts in the past, and while it was something we knew would be powerful in the future, the technology just wasn't where it needed to be — until we were approached by Google about auto-applied recommendations. Our team tested Google auto-applied recommendations for months on select accounts and has now fully adopted the technology.
AI has always been something our
AI has always been something our agency has been excited about.
We have tested many different AI
We have tested many different AI solutions for all facets of our business, but we are very cautious when it comes to client performance.
We have tested AI solutions for
We have tested AI solutions for paid media accounts in the past, and while it was something we knew would be powerful in the future, the technology just wasn't where it needed to be — until we were approached by Google about auto-applied recommendations.
Our team tested Google auto-applied recommendations
Our team tested Google auto-applied recommendations for months on select accounts and has now fully adopted the technology.
Campaign Results
What we found was astounding. There was a significant reduction in our team's hours spent on low-level optimizations. After tracking, we found that we were saving up to three hours per person per week! Our team could then reinvest that time into high-level strategy, problem-solving, and more client interaction. As a combined effect, we saw boosts in paid media performance for client accounts with Google auto-applied recommendations.
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