How Flying Squirrel Sports Achieved a 61.4% Increase in Website Traffic
High-energy indoor trampoline park designed for fun seekers of all ages
Flying Squirrel Sports
Flying Squirrel Sports is a high-energy indoor trampoline park designed for fun seekers of all ages, from kids celebrating birthdays and enjoying family outings to thrill-loving adults and fitness enthusiasts. With attractions like extreme dodgeball, slam dunk zones, aerial silks, and ninja courses, Flying Squirrel offers an action-packed experience in a safe and vibrant environment. As competition within the indoor entertainment space continues to grow, Flying Squirrel recognized the importance of leveling up its SEO strategy to reach more families and adventure seekers online and turn website visitors into in-park guests.
Setting the Stage for Sustainable Growth
ESS Universal needed to grow the volume of commercial quote submissions from institutional buyers — without cannibalizing existing Google performance or diluting lead quality. The bar for success wasn't just more leads. It was more of the right leads.
Definition of Success
- Increase qualified, conversion-ready traffic
- Improve campaign ROI and lower CPA
- Strengthen long-term organic visibility
To help Flying Squirrel boost its visibility online, we worked with the company to develop an SEO strategy and add content on all category pages. From there, we provided Flying Squirrel with a long-term content strategy so its team could push out new content consistently.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
Campaign Results
For Flying Squirrel, this means significantly greater online visibility, more website visitors, and stronger search engine rankings that translate into increased brand awareness and customer engagement. With a 61.4% traffic boost and major gains in keyword performance, Flying Squirrel is now better positioned to attract and convert new customers in a competitive market.
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