How Fast-Casual Restaurant Franchise Achieved a 1,429% SURGE in ROI
Rapidly growing, wellness-driven poké bowl brand with more than 60 locations (and
Fast-Casual Restaurant Franchise
A rapidly growing, wellness-driven poké bowl brand with more than 60 locations (and growing!) is on a mission to serve clean, sustainable food while fostering strong community connections. But behind the scenes, its marketing efforts were falling flat. Frustrated by its previous agency’s lack of transparency, especially around Yelp ads that devoured 30% of the budget with minimal return, the brand turned to Intero Digital for clarity, strategy, and results.
Setting the Stage for Sustainable Growth
ESS Universal needed to grow the volume of commercial quote submissions from institutional buyers — without cannibalizing existing Google performance or diluting lead quality. The bar for success wasn't just more leads. It was more of the right leads.
Definition of Success
- Increase qualified, conversion-ready traffic
- Improve campaign ROI and lower CPA
- Strengthen long-term organic visibility
To take the brand’s growth to the next level, Intero Digital rolled out a powerful, performance-driven digital marketing strategy tailored to its unique challenges. We reallocated wasted ad spend from underperforming Yelp ads to high-converting Google and Meta campaigns, instantly improving efficiency. With clear KPIs and precise conversion tracking in place, we scaled localized paid media efforts across individual locations and regions. We also launched the brand’s first-ever structured SEO strategy to boost long-term visibility, provided proactive support for branded content and event campaigns, and partnered closely with the internal team to streamline and elevate social media efforts.
To take the brand’s growth to
To take the brand’s growth to the next level, Intero Digital rolled out a powerful, performance-driven digital marketing strategy tailored to its unique challenges.
We reallocated wasted ad spend from
We reallocated wasted ad spend from underperforming Yelp ads to high-converting Google and Meta campaigns, instantly improving efficiency.
With clear KPIs and precise conversion
With clear KPIs and precise conversion tracking in place, we scaled localized paid media efforts across individual locations and regions.
We also launched the brand’s first-ever
We also launched the brand’s first-ever structured SEO strategy to boost long-term visibility, provided proactive support for branded content and event campaigns, and partnered closely with the internal team to streamline and elevate social media efforts.
Campaign Results
The brand now has a transparent, strategic partner driving measurable growth. With a 106% increase in conversions, 25% lower CPA, a 1,429% ROI boost on a seasonal campaign, and a 66% organic lift, it’s seeing stronger performance across the board. By reallocating budget to high-performing channels, implementing localized and scalable campaigns, and launching its first structured SEO strategy, our client is no longer in the dark. It’s confident, empowered, and positioned for sustainable growth.
Ready to Stop Guessing and Start Growing?
Let’s build a digital marketing program around your actual revenue goals. No fluff. No vanity metrics. Just measurable growth.