How Intero Digital Helped Covail Reposition and Rebrand, Leading to Successful Exit
Cybersecurity and AI Company
Covail
Covail is a trusted brand that partnered with Intero Digital to accelerate growth across its highest-impact marketing channels.
Go-to-Market Strategy
Through its AI, automation, and cybersecurity solutions, Covail helps businesses operate more efficiently and safeguard against cyberattacks. Formerly known as Columbus Collaboratory with a local offering, Covail needed to rebrand and reposition itself in order to more effectively sell its solutions to new external markets on a national stage. Additionally, it was in need of solid go-to-market support to capture inbound leads and equip a hungry sales team to close deals.
Definition of Success
- Build a bold and unique identity in a crowded market
- Fully equip the sales team
- Establish industry thought leadership
Working collaboratively with an executive steering committee, we helped Covail completely rebrand. Starting with a new name, refined positioning, more focused marketplace messaging, and a full set of go-to-market materials, we helped enhance Covail’s offering to more effectively compete on a national stage and prepare for a strong exit strategy.
Audit and Foundation
We started with a deep audit to surface issues, content gaps, and unrealized opportunities.
Targeted Execution
Our team executed against the highest-leverage plays to achieve Covail's goals.
Measure Success
We kept tabs on the results to make sure we were achieving the best possible results.
Campaign Results
Intero Digital’s comprehensive rebranding and go-to-market campaign helped fuel the doubling of Covail’s revenue year over year during critical growth stages. The company caught the eye of GoSecure, a ~$250M cybersecurity company, that acquired Covail.
They served as our trusted marketing agency for over three years. Their expertise proved invaluable in evolving our brand and marketing toolset as our organization continued to expand. Their team consistently delivered excellent service and was very responsive and agile based on the changing needs of our business. We truly value our partnership with the their team.
Ready to Stop Guessing and Start Growing?
Let’s build a digital marketing program that aligns with your revenue goals and strengthens your bottom line.