How Collette Achieved a 45% Increase in Paid Search Acquisition
In business for over 100 years , Collette provides guided travel experiences
Collette
In business for over 100 years , Collette provides guided travel experiences to travelers and thrill-seekers world-wide.
Collette was looking to expand its online reach in the markets it serves
Collette was looking to expand its online reach in the markets it serves. Collette was interested in growing its organic presence and reaching its target markets through paid search campaigns .
Definition of Success
- Increase qualified, conversion-ready traffic
- Improve campaign ROI and lower CPA
- Strengthen long-term organic visibility
Organically, our team focused on on-page and technical elements to drive international traffic. From href-lang tags to site structure, we helped position the site for international SEO. Our team also helped consult on content strategies to further boost the site in various markets. From a paid search perspective, we cleaned up and restructured the existing campaigns, refined demographic targeting, and expanded our campaigns into new markets.
Organically, our team focused on on-page
Organically, our team focused on on-page and technical elements to drive international traffic.
From href-lang tags to site structure
From href-lang tags to site structure, we helped position the site for international SEO.
Our team also helped consult on
Our team also helped consult on content strategies to further boost the site in various markets.
From a paid search perspective, we
From a paid search perspective, we cleaned up and restructured the existing campaigns, refined demographic targeting, and expanded our campaigns into new markets.
Campaign Results
Collette saw tremendous organic growth across its markets. Within a six-month period, first-page rankings for the U.K. market increased by 2,500%, translating to increases in traffic and conversions. Canada, U.S., and Australia also saw significant organic growth, up to 2,400%. On the paid search side, Collette's cost per acquisition decreased by 45%, and at the same time, engagement metrics like click-through rate increased.
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